Insights · Notes from 600 events
Honest writing about what matters most in event management.
One field note from Sarah, written up properly, every month. Plus everything from the back catalogue — organised by the topics that come up most in events management.
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Sponsorship
Event sponsor vs event partner: what’s the difference and why does it matter?
Six patterns I see across rejected pitches — and the one structural change that gets a deck past the first 90 seconds.
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All field notes
01
Strategy
The Ecosystem Shift: What I’m Seeing Play Out in Events in 2026
02
Strategy
Don’t Underestimate the Power of the Event Brief
03
Sponsorship
Event sponsor vs event partner: what’s the difference and why does it matter?
04
Leadership
Is a great event built on exceptional customer service?
05
Strategy
The Case for Adding an Awards Programme to Your Next Event
06
Strategy
Event content is not an afterthought — and here’s why it matters
Sarah brings real strategic insight to events — shrewd ideas, clear thinking and the wisdom to help you make better decisions. I wouldn’t hesitate to recommend her.
Rob Woods
Fundraising Trainer, Author u0026amp; Coach
Notes from 600 events
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