Insights · Notes from 600 events

Honest writing about what matters most in event management.

One field note from Sarah, written up properly, every month. Plus everything from the back catalogue — organised by the topics that come up most in events management.

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Sponsorship

Event sponsor vs event partner: what’s the difference and why does it matter?

Six patterns I see across rejected pitches — and the one structural change that gets a deck past the first 90 seconds.

By Sarah Halfpenny May 2026 3 min read

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Sarah brings real strategic insight to events — shrewd ideas, clear thinking and the wisdom to help you make better decisions. I wouldn’t hesitate to recommend her.

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Notes from 600 events

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Honest writing about what matters most in event management.

Event sponsor vs event partner: what’s the difference and why does it matter?

How Is AI Really Impacting the Events Industry?

Job Roles in the Events Industry

The Ecosystem Shift: What I’m Seeing Play Out in Events in 2026

Don’t Underestimate the Power of the Event Brief

Event sponsor vs event partner: what’s the difference and why does it matter?

Is a great event built on exceptional customer service?

The Case for Adding an Awards Programme to Your Next Event

Event content is not an afterthought — and here’s why it matters

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