Insights · Notes from 600 events
The bits of events that nobody else writes about properly.
One field note from Sarah, written up properly, on the second Tuesday of the month. Plus everything from the back catalogue — organised by the topics that come up most in mentoring.
Featured
Featured field note
Sponsorship
Why most sponsorship decks get rejected before they’re read
Six patterns I see across rejected pitches — and the one structural change that gets a deck past the first 90 seconds.
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All field notes
01
Sponsorship
Why most sponsorship decks get rejected before they’re read
02
Strategy
The three questions every event brief should answer (and most don’t)
03
Leadership
On running events when you’re the only one in the room who’s run them before
04
Budgeting
What a contingency line is actually for
05
Sponsorship
Stop selling logo placement. Start selling outcomes.
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Tom Lister
Events Director, professional services
Notes from 600 events
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