Event Pro Portal · coming soon
Eleven courses. Six hundred events behind every one.
The on-demand library Sarah has been writing for twenty-five years — distilled into eleven short, practical courses for event managers who want to get genuinely better, not just busier. Launching later this year. Add your name and you’ll be the first to know.
Photographed on the job — Sarah teaching, autumn 2025
What it is
Not a course platform. A working library.
Most event-management training treats events as logistics — rooms, AV, catering, timelines. Event Pro Portal teaches them as business: events with stakes, outcomes and ambition that extend well beyond the day. Practical advice for those early in their careers, through to more advanced content for those in leadership positions. On-demand and self-paced — but written like a one-to-one, not a webinar.
The eleven
The shape of an event, taught one chapter at a time.
Each course is a self-contained chapter — pick what you need, or work through them in order for a full lifecycle view. Titles below; full curricula land at launch.
- 01 The event brief Writing one that doesn’t get ignored.
- 02 The event plan From brief to running order.
- 03 Budget The numbers, and how to defend them.
- 04 On-site What you actually do on the day.
- 05 Marketing Filling rooms with the right people.
- 06 Content Programme design that holds attention.
- 07 Sponsorship Decks that don’t get rejected.
- 08 Suppliers Choosing them, briefing them, keeping them.
- 09 Speakers Booking, briefing, and the green room.
- 10 Guest management Registration, comms, the right kind of welcome.
- 11 Measuring success Beyond NPS — what the business actually wants to see.
Find your starting point
Three ways in, depending on where you are.
Pick the row that best matches where you are right now. You can always change your mind – or build your combination.
Event Managers
Start with the foundations: courses 01-04 (brief, plan budget, on-site). Add 08-10 once the basics feel automatic.
- The event brief
- The event plan
- Budget
- On-site
Head of Events
Lift your craft across every area. Courses 05-11: marketing, content, sponsorship, supplies, speakers, guest management and measurement.
- Marketing & content
- Sponsorship
- Suppliers & speakers
- Guest management & measurement
Heads of Department
The strategic chapters — 01 (brief), 03 (budget), 06 (content), 07 (sponsorship), 11 (measuring success). The parts of the role that aren’t on the run sheet.
- Content
- Sponsorship
- Measuring success
- Plus a strategy primer
Build your own
Pick the chapters that match the gaps you actually have. No bundle discount, but no wasted modules either.
- Any combination
- Lifetime access
- Certificate per course
Join the waitlist
Be there when the doors open.
One email when the courses go live, with a launch-week price for everyone on the list. No drip sequence, no marketing in the meantime.
What you’ll get
- First notice when courses launch.
- A launch-week discount on bundles.
- One free sample lesson before launch.
Working on something now? Don’t wait for the courses.
If you’ve got a live event and a question, mentoring is open today. One-to-one with Sarah, single sessions or bundles — the same body of practice the courses are built on.