Event Pro Portal · coming soon
On demand training. Six hundred events behind every one.
Sarah has been writing event management training for the past decade, with twenty-five years experience distilled into short, practical courses for event managers who want to get genuinely better, not just busier. Launching later this year. Add your name and you’ll be the first to know.
Photographed on the job — Sarah teaching, autumn 2025
What it is
Not a course platform. A working library.
Most event management training focuses on logistics: rooms, AV, catering and timelines. The Event Pro Portal goes further. Its on-demand training that shows you how to design events that add real value, with clear outcomes, ambition and an impact that lasts well beyond the day itself.
There’s practical advice for those early in their careers, and more advanced content for those in leadership roles. It’s self-paced and available whenever you need it, but written like a one-to-one, not a webinar.
The topics
Adding value to your event, taught one chapter at a time.
Each course is a self-contained chapter — pick what you need, or work through them in order for a full lifecycle view. course titles below;
- 01 The event brief Leading with a strong strategy and clear objectives, so every decision has a purpose
- 02 The event plan From the brief to the final running order, and everything in between.
- 03 Budget Building a budget you understand, can manage and can confidently present.
- 04 On-site From the team briefing to contingency plans, how to run the day with confidence.
- 05 Marketing Knowing your audience, shaping your message and filling rooms.
- 06 Content Planning content that powers engagement and provides lasting impact.
- 07 Sponsorship How to approach, manage and grow sponsorships and media partnerships that last.
- 08 Suppliers Choosing them, briefing them and building relationships that last.
- 09 Speakers Getting the best from your speakers and contributors, on stage and off.
- 10 Guest management Registration, communications and a warm welcome: delivering exceptional customer service
- 11 Measuring success Delivering impact and proving your event’s value.
Find your starting point
Three ways in, depending on where you are.
Pick the row that best matches where you are right now. You can always change your mind – or build your combination.
Event Managers
Start with the foundations: courses 01-04 (brief, plan budget, on-site). Add 08-10 once the basics feel automatic.
- The event brief
- The event plan
- Budget
- On-site
Head of Events
Lift your craft across every area. Courses 05-11: marketing, content, sponsorship, supplies, speakers, guest management and measurement.
- Marketing & content
- Sponsorship
- Suppliers & speakers
- Guest management & measurement
Heads of Department
The strategic chapters — 01 (brief), 03 (budget), 06 (content), 07 (sponsorship), 11 (measuring success). The parts of the role that aren’t on the run sheet.
- Content
- Sponsorship
- Measuring success
- Plus a strategy primer
Build your own
Pick the chapters that match the gaps you actually have. No bundle discount, but no wasted modules either.
- Any combination
- Lifetime access
- Certificate per course
Join the waitlist
Be there when the doors open.
One email when the courses go live, with a launch-week price for everyone on the list. No drip sequence, no marketing in the meantime.
What you’ll get
- First notice when courses launch.
- A launch-week discount on bundles.
- One free sample lesson before launch.
Working on something now? Don’t wait for the courses.
If you’ve got a live event and a question, mentoring is open today. One-to-one with Sarah, single sessions or bundles — the same body of practice the courses are built on.