Sarah Halfpenny Events

About us

We have the experience and the skills to help you

We are an experienced team of Event Managers offering bespoke event management solutions, event training and mentoring. Collectively we have planned, produced and delivered over 200 events, hosted over 10,000 delegates, produced over 130 pieces of unique event content and trained and mentored over 60 event professionals.


We're on a mission...

We are no ordinary bunch of event managers; we are event strategists. We are creative thinkers. We combine event strategy, creative thinking and sound logistics management under one roof, into one conversation. We think about the tangible objectives and deliverables an event can bring, questioning and considering the ‘why’, the ‘what’, the ‘who’, the ‘how’.

We are not only great logistics managers, but ones who care about the relationships we build


Experience where it counts

Led by Sarah herself, Sarah Halfpenny Events is a close-knit team of experienced and talented freelance event managers, all of whom combine to deliver superb events.

Our cumulative experience spans 17 years within the industry and for a wide range of companies and clients across the UK, Europe and USA.


Adding value at every point

With everyone we work with, we want to ensure that we are adding value. This comes in the form of sharing our knowledge, experience and ideas, offering impartial advice and encouragement and providing practical training or expert event management resources. You will find that working with us we have:

  • A positive can-do attitude
  • Ability to lead and manage projects
  • Honesty and integrity
  • A passion for high quality work

“Sarah is an excellent Event Manager who genuinely cares about her work and has the vision to see new and exciting ways to develop each event”
Nicole Tiebosch

Able to work with anyone

Given our experience we are able to work at any level. Members of our team have worked alongside PAs and executive assistants, provided guidance and practical support to event managers and worked on strategy with heads of department and CMOs. We are experienced at managing stakeholder relationships at any level and are comfortable in presenting event ideas and project updates at Board or C-level.

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