Sarah Halfpenny Events

Our Blog

Tip, advice and things of interest

Every week, we endeavour to write insightful and usefully articles which offer our personal insights, commentary, ideas and guidance on all things events. From helpful tips to seeking great speakers, we provide advice on how to make your event run smoothly and gain attention.


Introducing the new Event Sponsorship Plug In.

Over the last 6 months, we have seen an increasing need to support our clients with their event sponsorship efforts. Gaining event sponsorship is often essential to an events viability. […]


4 steps to finding the perfect event sponsor – A one minute read!

There is no getting away from the fact, that hosting an event costs money. For those who have event budget, sponsorship is sought to uplift the event experience and to […]


Organising an Awards Event? Here is my quick Awards Event Checklist

Having supported and managed a number of very different Award Events over the last 18 months, I thought it would be useful to share some of my top tips to […]


Business Awards – Opportunities and benefits of getting involved.

Reward and recognition events seem to be dominating the event scene. There are Awards spanning every sector, size and scale of business. For all levels of seniority, expertise and experience. […]


FINALIST in Mpower UK National Business Awards!

Just wanted to share some exciting news with you… I’ve been chosen as a finalist by a panel of judges for a national business award! The Mpower National Business awards […]


Event Sponsorship – Looking beyond the transaction

It’s no secret that many events benefit from having a sponsor on board. A well-managed event sponsorship agreement can certainly provide financial reward, accelerate delegate sales and help promote your […]


Why Events fail and the things you can do to ensure they don’t!

I have written a lot about how to make an event successful, meaningful and impactful. I have not yet however tackled the common mistakes people make that lead to events […]


Event Budget: Top 10 tips to delivering a first-class event without blowing the budget.

All businesses, large or small has a marketing and communication plan. It probably includes the usual mix of newsletters, articles, blogs, adverts, social media stories and more. But does it […]


Event Management Training | From Strategy to Delivery and Everything In Between!

1 Day Course: £195, Date to be decided by you! Book this course through 21st Century New Media https://www.21newmedia.com/training-courses/event-management-training-courses/ Overview The Events sector is a fast-growing industry with more and […]


How a £760 investment created 5 positive PR outcomes

An event is a great marketing tactic and should be considered as a key component of any communications and PR plan. So, if you have something to communicate, tell customers […]


Let’s Talk Food | My 5 Event Catering Trends

Whether we like it or not, food is a really important element of any event. Whether it’s breakfast, lunch, dinner or something in between, your guests, delegates and sponsors value […]


Trade shows and Exhibitions – Attract, Communicate & Collect

Trade Shows and Exhibitions continue to offer businesses the opportunity to promote themselves to potential new clients, prospects and current customers alike. Done well, it can provide positive exposure and […]


Are you spending 36% of your marketing budget on events?

According to the Cvent Global Benchmarking study 2016, 36% of marketing budgets are now spent on meetings and events. Having spoken at a few events recently, the audience have been […]


Is a great event built on exceptional customer service?

Events that offer exceptional customer service are thriving. In a crowded and competitive live events market it’s more important than ever to ensure each delegate’s needs are not only met, […]


Venue Sourcing | Saving you time, money & miles!!

Venue sourcing for your next event is crucial to its success. With so many things in play from the location, accessibility, room layouts to venue style, it’s important that the […]


Successful event = Business growth?

Absolutely, and here are a few reasons why. In my opinion an event should be, at the very least, considered as part of any communications, marketing and PR plan. It’s […]


Event Management Mentoring | Career development driven by you.

At Sarah Halfpenny Events, we offer specific and skills focused mentoring within the field of event management. We believe mentoring provides a great alternative to formal training. We offer our […]


New Year, new website!

Never wishing to stand still, the Sarah Halfpenny Events team have spent some time refining the event management services we provide to offer something a little more flexible for both […]


Delegate Joining Instructions; A great tool to help support your delegates on-site experience

I do think that when we speak about providing good customer service within the events industry the immediate thought is providing a big smile and warm hello upon arrival to […]


It’s time events get crafty!!

Many conferences, seminars and workshops still follow a ‘coded format’ which delegates come to expect. This comprises of tea and coffee on arrival, introductory talk, presentations, time for Q&A and […]


8 practical tips to ensure your marquee event isn’t a washout!

1) Think Location First things first, you have to ensure the location of the marquee site is both sensible and practical. By this I mean, will your guest and indeed […]


Sarah Halfpenny to lead seminar at forthcoming Event Organisers Summit

This highly focused event, organised by the very talented team at Forum Events, brings together both meeting and event professionals and product and service providers within the events sector. Running […]


Move your career on and get mentored!

Some have approached me just to gain more information about the landscape of the industry and the roles available to them. Some have wanted help articulating and packaging their skills […]


The complete event strategy and management course: From concept to completion and everything in between!

The course has been specially designed for those who are responsible for the creation and performance of events within their business and those who currently manage an events team or […]


Case Study: The Fundraising Event, 4 event objectives, 10 positive outcomes

During the event planning phase, I became involved with a charity who knew they wanted to deliver an event that would bring in much needed funds to purchase a piece […]


The Product Launch

The client brief was clear. It was to run an event that officially launched their new product into the marketplace, generating positive press coverage and awareness within the industry. The […]


Is on-site event technology a distraction or enabler?

By utilising technology that is both appropriate to the event format and audience can be a great way to engage people, especially with competitions, leader boards and the use of […]


The audience are taking control!

Traditionally, a large proportion of the events being produced were what I class as ‘safe’ and ‘unimaginative’. Whether it was a seminar, lecture or conference, there would be a standard […]


What’s in your on-site event survival kit?

Fuel So first things first, pack yourself a bottle of water and some quick no mess, non smelly snacks. Typically, we get on-site and hit the ground running. Inevitably we […]


Event Mishaps: Don’t fail to prepare

Top Tip number 1: Create a schedule of the day It’s so important to schedule all the key tasks of the day. Allocate enough time to set up all the […]


3 words to remember post event – Feedback, Review, Report

Budget Its so important to reconcile your budget to ensure you have an accurate picture of all income and expenditure, profit and loss. Ensure all your suppliers have been paid […]


Event Budgets – the ups and downs

One of the first steps when planning any event is to create your event budget. This is simply a breakdown of all likely costs and expected income that will be […]


How to find Confident, Credible Speakers who deliver great Content

Sourcing good speakers takes time – don’t skip the research phase All to often I attend events that cover exciting topics, new innovations and provide the opportunity to discuss different […]


Promoting the unique

In most event marketing collateral there are the obvious and generic reasons anyone would attend an event; it provides delegates with the opportunity to hear about the latest products, services […]


5 questions you should always ask when selecting a venue

There are however a few questions that often get forgotten which not asked could impact upon your budget and delegate experience. Below are my top 5 questions to ask any […]


Don’t underestimate the power of the event brief

When it comes to planning an event, people often only have one simple objective in mind, to launch a product, present a case study or debate a topic etc. While […]


9 key elements that make a great event “great”

I have pulled together what I believe are the 9 key elements that makes a great event “great”. 1. Have a clear understanding and set clear objectives to what it […]


Content should not be an afterthought

Recently I have seen a real emphasis on the production of good quality targeted content, not just content that tells a story of the event but content that starts to […]


Event Sponsor vs Event Partner: What’s the difference?

We are all too aware of the benefit of having an event sponsor. They pay money to be associated with your event. The benefit to the sponsor is that they […]